| Journal Paper | Journal Paper Information |
|---|---|
| Name | Muhammad Shoaib Saleem, Akhtiar Ali, Sarfaraz Ahmed Shaikh |
| Co-Authors | |
| Department | Management Sciences |
| Title OF Paper | Impact of Internal marketing and Human resource management to foster customer oriented behavior among employees : A study on mega Retail stores in Karachi |
| Title Of Journal | NICE Research Journal |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2018-06-30 |
| Pages | 183-199 |
| Issue No | II |
| Volume No | |
| DOI | http://www.nicerjss.com/index.php/JFME/article/view/11/10 |
| Paper Status | Published |