| Journal Paper | Journal Paper Information |
|---|---|
| Name | Madeeha Irshad, Asif Khurshid Mian, Qazi Mohammed Ahmed |
| Co-Authors | |
| Department | Management Sciences |
| Title OF Paper | Social Media Marketing and Consumer Behavior: An Academic Literature Review |
| Title Of Journal | Abasyn Journal of Social Sciences |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2016-12-10 |
| Pages | 149-163 |
| Issue No | Special Issue |
| Volume No | |
| DOI | http://www.aupc.info/special-issue-aic/ |
| Paper Status | Published |