| Journal Paper | Journal Paper Information |
|---|---|
| Name | Qazi Mohammed Ahmed, Madeeha Irshad, Mohammed Ali, Dr Asif Mian |
| Co-Authors | |
| Department | Management Sciences |
| Title OF Paper | Conceptualizing Consumer Engagement through the Social Media |
| Title Of Journal | Abasyn Journal of Social Sciences |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2016-12-10 |
| Pages | 463-470 |
| Issue No | Special Issue |
| Volume No | |
| DOI | http://www.aupc.info/special-issue-aic/ |
| Paper Status | Published |