| Journal Paper | Journal Paper Information |
|---|---|
| Name | Dr. Mustaghis-ur-Rahman |
| Co-Authors | Tariq Jalees |
| Department | Management Sciences |
| Title OF Paper | “Preference determinants for soft drinks brands: An empirical study of Karachi market through mall intercepts method” |
| Title Of Journal | GMJACS Bahria University. ‘Y Category’ |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2016-07-18 |
| Pages | |
| Issue No | 2, |
| Volume No | 6 |
| DOI | |
| Paper Status | Published |