| Journal Paper | Journal Paper Information |
|---|---|
| Name | Dr. Mustaghis-ur-Rahman |
| Co-Authors | Saima Zia |
| Department | Management Sciences |
| Title OF Paper | “Do Taglines have a positive impact on building the brand perception?”: A Case Study on Kit Kat" |
| Title Of Journal | IBT Journal of Business Studies (JBS) ‘Y Category’ |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2016-07-18 |
| Pages | |
| Issue No | 1 |
| Volume No | 11 |
| DOI | |
| Paper Status | Published |