| Journal Paper | Journal Paper Information |
|---|---|
| Name | Muhammad Awais |
| Co-Authors | Dr. Mustaghis-ur-Rahman |
| Department | Management Sciences |
| Title OF Paper | "Selling spirituality in advertisements: Mixing sacred with profane” |
| Title Of Journal | Journal of Independent Studies and Research (JISR-MSSE), ISSN: 1998- 4154, http://www.jisr.szabist.edu.pk “Y Category” |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2012-07-22 |
| Pages | 33 – 44 |
| Issue No | 1 |
| Volume No | 11 |
| DOI | |
| Paper Status | Published |