| Journal Paper | Journal Paper Information |
|---|---|
| Name | Chishti T |
| Co-Authors | Dr. Mustaghis-ur-Rahman |
| Department | Management Sciences |
| Title OF Paper | “Credibility Perception of Viewers and Brand Equity: A CCase Study of Private News Channels in Karachi” |
| Title Of Journal | Journal of Independent Studies and Research (JISR-MSSE), ISSN: 1998-4154, . http://www.jisr.szabist.edu.pk “Y Category” |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2010-01-25 |
| Pages | 65 – 79. |
| Issue No | 1 |
| Volume No | 8 |
| DOI | |
| Paper Status | Published |