| Journal Paper | Journal Paper Information |
|---|---|
| Name | Muhammad Mohsin Zahid |
| Co-Authors | Bakhtiar Ali |
| Department | Management Sciences |
| Title OF Paper | Social Media Engagement and Brand Outcomes: a Study of Fast Moving Consumer Goods Sector |
| Title Of Journal | Abasyn Journal of Social Sciences |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2017-08-02 |
| Pages | 198-211 |
| Issue No | Special Issue: AIC 2016 |
| Volume No | 9 |
| DOI | |
| Paper Status | Published |