| Journal Paper | Journal Paper Information |
|---|---|
| Name | Engr. Dr. Amir Manzoor |
| Co-Authors | Faryal Salman, Fariha Raza |
| Department | Management Sciences |
| Title OF Paper | The Impact of Hedonic Risk Appeal in Advertising on Consumer Behavior Towards Beverages |
| Title Of Journal | Journal of Business Strategies (JBS) |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2017-07-14 |
| Pages | |
| Issue No | 1 |
| Volume No | 11 |
| DOI | |
| Paper Status | Published |