| Journal Paper | Journal Paper Information |
|---|---|
| Name | Jahanzeb Shah |
| Co-Authors | Bakhtiar Ali |
| Department | Management Sciences |
| Title OF Paper | Idea Generation: A Catalyst for Productivity and Innovation in Advertising. |
| Title Of Journal | International Journal of Contemporary Business Studies |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2011-03-06 |
| Pages | 40-57 |
| Issue No | 3 |
| Volume No | 2 |
| DOI | http://akpinsight.webs.com/IJCBS%20Vol%202%20No%203%20March%20%202011%20ISSN%202156-7506.pdf |
| Paper Status | Published |