Journal Paper | Journal Paper Information |
---|---|
Name | Muhammad Ahmed |
Co-Authors | Muhammad Tahir Jan |
Department | Management Sciences |
Title OF Paper | Applying the factor analytical approach towards aaker's brand personality model from an islamic perspective. |
Title Of Journal | Malaysian Management Review |
Paper Type | International Peer Reviewed |
Impact Factor | |
Start Date | 2015-07-01 |
Pages | 49-63 |
Issue No | 1 |
Volume No | 50 |
DOI | |
Paper Status | Published |