Journal Paper | Journal Paper Information |
---|---|
Name | Muhammad Ahmed |
Co-Authors | Muhammad Tahir Jan |
Department | Management Sciences |
Title OF Paper | An extension of Aaker’s brand personality model from an islamic perspective: A conceptual study |
Title Of Journal | Journal of Islamic Marketing |
Paper Type | International Peer Reviewed |
Impact Factor | |
Start Date | 2015-01-10 |
Pages | 388-405 |
Issue No | 3 |
Volume No | 6 |
DOI | http://dx.doi.org/10.1108/JIMA-10-2014-0068 |
Paper Status | Published |