Journal Paper Journal Paper Information
Name Muhammad Ahmed
Co-Authors Muhammad Tahir Jan
Department Management Sciences
Title OF Paper An extension of Aaker’s brand personality model from an islamic perspective: A conceptual study
Title Of Journal Journal of Islamic Marketing
Paper Type International Peer Reviewed
Impact Factor
Start Date 2015-01-10
Pages 388-405
Issue No 3
Volume No 6
DOI http://dx.doi.org/10.1108/JIMA-10-2014-0068
Paper Status Published