| Journal Paper | Journal Paper Information |
|---|---|
| Name | Jacqueline Ismat |
| Co-Authors | Saeed Abbas Shah, Dr Israr Ahmed, Ibrar Khan |
| Department | Business Studies |
| Title OF Paper | Integrating Marketing Capabilities, Human Agility, and Financial Efficiency: A Moderated-Mediation Model of Firm Performance and Competitive Advantage |
| Title Of Journal | JOURNAL OF POLITICAL STABILITY ARCHIVE |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2025-12-31 |
| Pages | 1374-1401 |
| Issue No | 4 |
| Volume No | 3 |
| DOI | file:///C:/Users/Dell/Downloads/Integrating+Marketing+Capabilities+Manuscript.pdf |
| Paper Status | Published |