| Journal Paper | Journal Paper Information |
|---|---|
| Name | Dr. Qamar Abbas |
| Co-Authors | Dr. Abdul Basit, Dr. Komal Mehreen |
| Department | Media Studies |
| Title OF Paper | Persuasive Appeals: Influence of Digital Advertisements on Consumer Attitude Diversion in E-Shopping |
| Title Of Journal | Journal of Applied Research and Multidisciplinary Studies JARMS |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2025-06-11 |
| Pages | 53-66 |
| Issue No | 1 |
| Volume No | 6 |
| DOI | https://journals.umt.edu.pk/index.php/jarms/article/view/7988 |
| Paper Status | Published |