| Journal Paper | Journal Paper Information |
|---|---|
| Name | Komal Mehreen |
| Co-Authors | Shahid Kalim Khan, Robina Roshan. |
| Department | Media Studies |
| Title OF Paper | Impact of Perceived Benefits of E-Tailing on Urban and Rural Female Consumers Online Buying Intentions. |
| Title Of Journal | Journal of Social Sciences and Media Studies |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2023-10-03 |
| Pages | 16-24 |
| Issue No | 1 |
| Volume No | 6 |
| DOI | https://doi.org/10.58921/jossams.06.01.0223 |
| Paper Status | Published |