| Journal Paper | Journal Paper Information |
|---|---|
| Name | Jacqueline Ismat |
| Co-Authors | Norazah Mohd Suki |
| Department | Business Studies |
| Title OF Paper | Linking Perceived Brand Authenticity, Consumption Values, and Social Media Marketing on Consumer Inspiration to Purchase Masstige Fashion Brands |
| Title Of Journal | Journal of Management World |
| Paper Type | ISI Index Without Impact Factor |
| Impact Factor | |
| Start Date | 2024-12-31 |
| Pages | 960-970 |
| Issue No | 2024 |
| Volume No | 4 |
| DOI | https://doi.org/10.53935/jomw.v2024i4.593 |
| Paper Status | Published |