| Journal Paper | Journal Paper Information |
|---|---|
| Name | Jacqueline Ismat |
| Co-Authors | Saeed Abbas Shah,Ramaisa Aqdas,Muhammad Ahmad |
| Department | Business Studies |
| Title OF Paper | From Digital Touch points to Devoted Users: How FinTech Experiences Shape Brand Loyalty in Pakistan’s Emerging Financial Ecosystem |
| Title Of Journal | Dialogue Social Science Review |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2025-11-29 |
| Pages | 21 |
| Issue No | 11 |
| Volume No | 3 |
| DOI | https://dialoguesreview.com/index.php/2/article/view/1232 |
| Paper Status | Published |