| Journal Paper | Journal Paper Information |
|---|---|
| Name | Jacqueline Ismat |
| Co-Authors | Hassnain Saati, Muzafar Hussain Shah, Saeed Abbas Shah |
| Department | Business Studies |
| Title OF Paper | Marketing Green Trust: The Role of Eco-Influencers and Transparent Branding in Driving Sustainable Purchase Intention |
| Title Of Journal | Journal of Management Science Research Review |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2025-12-05 |
| Pages | 1410 |
| Issue No | 4 |
| Volume No | 4 |
| DOI | https://jmsrr.com/index.php/Journal/article/view/264 |
| Paper Status | Published |