| Journal Paper | Journal Paper Information |
|---|---|
| Name | Ubaid Ullah |
| Co-Authors | Muhammad Sajid |
| Department | Management Sciences |
| Title OF Paper | IMPACT OF HEDONIC VALUE AND E-WOM ON IMPULSE BUYING: AN ANALYSIS OF APPAREL INDUSTRY IN PAKISTAN |
| Title Of Journal | International Journal of social sciences bulletin |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2025-11-29 |
| Pages | |
| Issue No | |
| Volume No | |
| DOI | https://doi.org/10.5281/zenodo.17759151 |
| Paper Status | Published |