| Journal Paper | Journal Paper Information |
|---|---|
| Name | shaista kamal Khan |
| Co-Authors | Fouzia Sheeraz |
| Department | Business Studies |
| Title OF Paper | Effect of Deceptive Advertisements on Consumer Buying Behavior in Personal Care Products |
| Title Of Journal | Bulletin of Multidisciplinary Studies |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2025-01-01 |
| Pages | 244-256 |
| Issue No | 4 |
| Volume No | 1 |
| DOI | file:///C:/Users/BUKC/Downloads/Effect_of_Deceptive_Advertisements_on_Consumer_Buy.pdf |
| Paper Status | Published |