| Journal Paper | Journal Paper Information |
|---|---|
| Name | Bushra Saleem |
| Co-Authors | Imran Azeem, Muhammad Asif, Rehan Muzamil Butt |
| Department | Business Studies |
| Title OF Paper | EXPLORING THE EFFECT OF PRIVATE LABEL PRODUCTS ON RETAIL STORE IMAGE AND CONSUMER PERCEPTION |
| Title Of Journal | Priority-The International Business Review |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2024-06-30 |
| Pages | 316 |
| Issue No | 2 |
| Volume No | 2 |
| DOI | https://www.theeyepublications.com/index.php/first/article/view/132 |
| Paper Status | Published |