| Journal Paper | Journal Paper Information |
|---|---|
| Name | Sabeen Naeem Khan |
| Co-Authors | Muhammad Asif |
| Department | Business Studies |
| Title OF Paper | Association of Big Data with Sustainable Competitive Advantage in Online Retail Segment: A Serial Mediation Model for Relating Big Data with Strategic Management Tools |
| Title Of Journal | Reviews of Management Science |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2022-04-16 |
| Pages | 168 |
| Issue No | 1 |
| Volume No | 4 |
| DOI | https://rmsjournal.com/index.php/admin/article/view/138 |
| Paper Status | Published |