| Journal Paper | Journal Paper Information |
|---|---|
| Name | Jamila Hatim |
| Co-Authors | Huna Saleem, Javeria Bibi, Dr. Maha e Darakshan |
| Department | Management Sciences |
| Title OF Paper | Beauty and Bias: Investigating Social, Psychological, and Health Costs of Framing Fairness in Skin Lightening Product Advertising in Pakistan DOI: https://doi.org/10.55737/qjss.vi-iv.25424 |
| Title Of Journal | Qlantic Journal of Social Sciences |
| Paper Type | HEC Recognized Local |
| Impact Factor | - |
| Start Date | 2025-10-29 |
| Pages | 59-74 |
| Issue No | 4 |
| Volume No | 6 |
| DOI | https://qjss.com.pk/index.php/qjss/article/view/424 |
| Paper Status | Published |