| Journal Paper | Journal Paper Information |
|---|---|
| Name | Munaza Bibi |
| Co-Authors | Dr. Syeda Quratulain Kazmi, Dr. Sofia Bano, Dr. Kaenat Malik |
| Department | Business Studies |
| Title OF Paper | The Role of AI-Driven Personalization in Enhancing Customer Experience and Purchase Intentions: Exploring the Impact of Consumer Data Privacy Concerns |
| Title Of Journal | Al Qantara Journal |
| Paper Type | ISI Index With Impact Factor |
| Impact Factor | 0.4 |
| Start Date | 2025-05-01 |
| Pages | 114-139 |
| Issue No | 2 |
| Volume No | 11 |
| DOI | https://www.alqantarajournal.com/index.php/Journal/article/view/709/455 |
| Paper Status | Published |