| Journal Paper | Journal Paper Information |
|---|---|
| Name | Dr. Asma Zeeshan |
| Co-Authors | |
| Department | Management Sciences |
| Title OF Paper | Enhancing Competitive Advantage through Superior Customer Service and Brand Reputation: Evidence from the Pakistani Insurance Sector" |
| Title Of Journal | ENHANCING COMPETITIVE ADVANTAGE THROUGH SUPERIOR CUSTOMER SERVICE AND BRAND REPUTATION EVIDENCE FROM THE PAKISTANI INSURANCE SECTOR |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2025-08-29 |
| Pages | |
| Issue No | |
| Volume No | |
| DOI | https://currentsignjournal.com/index.php/JCS/article/view/306 |
| Paper Status | Published |