| Journal Paper | Journal Paper Information |
|---|---|
| Name | Safeena Yaseen |
| Co-Authors | Ibtesam Mazahir, Smith Boonchutima |
| Department | Management Sciences |
| Title OF Paper | Impact of negative word of mouth on consumers' attitude. Moderating role of advertising under cognitive involvement conditions |
| Title Of Journal | Cogent Social Sciences |
| Paper Type | ISI Index With Impact Factor |
| Impact Factor | 1.6 |
| Start Date | 2025-07-03 |
| Pages | 1-18 |
| Issue No | 1 |
| Volume No | 11 |
| DOI | https://doi.org/10.1080/23311886.2025.2526800 |
| Paper Status | Published |