| Journal Paper | Journal Paper Information |
|---|---|
| Name | Qamar Abbas |
| Co-Authors | Abdullah Abbas, M Munib |
| Department | Media Studies |
| Title OF Paper | A Multi-Modal Discourse Analysis of Meme-Marketing Strategies Used by Pakistani Brands on Instagram |
| Title Of Journal | Global Social Sciences Review GSSR |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2025-06-25 |
| Pages | 196-215 |
| Issue No | 2 |
| Volume No | 10 |
| DOI | https://www.gssrjournal.com/jadmin/Auther/31rvIolA2LALJouq9hkR/WCemGdjONG.pdf |
| Paper Status | Published |