| Journal Paper | Journal Paper Information |
|---|---|
| Name | Jameel Ahmed Khan Hakro, Salar Hussain Shah, Ghalib Ahmed, Raja Sajid Hussain |
| Co-Authors | |
| Department | Business Studies |
| Title OF Paper | Impact of Social Media Marketing on Consumer Purchasing Intention: Mediating Role of Consumer Engagement. Insights from the University Students |
| Title Of Journal | Journal of Business and Social Review in Emerging Economies |
| Paper Type | HEC Recognized Local |
| Impact Factor | 0 |
| Start Date | 2023-09-30 |
| Pages | |
| Issue No | |
| Volume No | |
| DOI | https://www.publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/2700 |
| Paper Status | Published |