| Journal Paper | Journal Paper Information |
|---|---|
| Name | Muhammad Kasheer |
| Co-Authors | Safa Niazi, Raja Mazhar Hameed, Irfan Ullah, Ghayoor Zafar, Waleed Azam Khan, Rabeea Shakeel, Haseeb Nisar |
| Department | Business Studies |
| Title OF Paper | IMPACT OF DEEP-FAKE ADVERTISING DISCLOSURE ON PURCHASE INTENTION WITH MEDIATING ROLES OF PERCEIVED REALITY, TRUST, PERCEIVED ETHICALITY, AND IRRITATION |
| Title Of Journal | International Journal of Social Sciences Bulletin |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2025-04-23 |
| Pages | 578-603 |
| Issue No | 4 |
| Volume No | 3 |
| DOI | https://theijssb.com/index.php/IJSSB/article/view/607 |
| Paper Status | Published |