| Journal Paper | Journal Paper Information |
|---|---|
| Name | Muhammad Kasheer |
| Co-Authors | Safa Niazi, Raja Mazhar Hameed, Irfan Ullah, Ghayoor Zafar, Waleed Azam Khan, Rabeea Shakeel, Haseeb Nisar |
| Department | Business Studies |
| Title OF Paper | IMPACT OF USER GENERATED CONTENT UGC AND FIRM GENERATED CONTENT FGC ON BRAND TRUST, BRAND IMAGE, PERCEIVED QUALITY AND BRAND LOYALTY IN THE PAKISTANI FASHION INDUSTRY |
| Title Of Journal | Policy Research Journal |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2025-04-24 |
| Pages | 404-424 |
| Issue No | 4 |
| Volume No | 3 |
| DOI | https://theprj.org/index.php/1/article/view/585 |
| Paper Status | Published |