| Journal Paper | Journal Paper Information |
|---|---|
| Name | Prof. Dr. Raja Mazar Hameed |
| Co-Authors | Mohammad Huzaifa Tauseef1, Raja Mazhar Hameed*2, Irfan Ullah3, Hadees Abbasi4, Abdul Rafae Mazhar Raja5, Farah Bashir6 |
| Department | Management Sciences |
| Title OF Paper | Scroll, Stop, Shop: Decoding Impulsive Buying in Social Commerce in Pakistan |
| Title Of Journal | Journal of Media Horizons |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2025-06-04 |
| Pages | 403-417 |
| Issue No | 2 |
| Volume No | 6 |
| DOI | https://thejmh.org/index.php/journal/article/view/199/215 |
| Paper Status | Published |