| Journal Paper | Journal Paper Information |
|---|---|
| Name | Prof. Dr. Raja Mazar Hameed |
| Co-Authors | Hadees Abbasi1, Raja Mazhar Hameed*2, Irfan Ullah3, Mohammad Huzaifa Tauseef4,Abdul Rafae Mazhar Raja5, Farah Bashir6 |
| Department | Management Sciences |
| Title OF Paper | Consumer Impulse Buying Behavior: The Moderating Role of Confidence |
| Title Of Journal | Journal of Media Horizons |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2025-06-04 |
| Pages | 383-402 |
| Issue No | 2 |
| Volume No | 6 |
| DOI | https://thejmh.org/index.php/journal/article/view/198/214 |
| Paper Status | Published |