| Journal Paper | Journal Paper Information |
|---|---|
| Name | Syeda Bushra Qadri, Muhammad Masood Mir, MUhammad Arish Khan |
| Co-Authors | |
| Department | Business Studies |
| Title OF Paper | Exploring the impact of augmented reality on customer experiences and attitudes: a comparative analysis with websites |
| Title Of Journal | International Journal of Management Research and Emerging Sciences |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2023-06-07 |
| Pages | 168-192 |
| Issue No | 02 |
| Volume No | 13 |
| DOI | https://ijmres.pk/index.php/IJMRES/article/view/421 |
| Paper Status | Published |