| Journal Paper | Journal Paper Information |
|---|---|
| Name | Dr. Raja Mazhar Hameed |
| Co-Authors | Safa Niazi, Muhammed Kasheer, Raja Mazhar Hameed, Irfan Ullah, Ghayoor Zafar, Waleed Azam Khan, Rabeea Shakeel, Haseeb Nisar |
| Department | Management Sciences |
| Title OF Paper | Impact of user generated content UGC and firm generated content FGC on brand trust, brand image, perceived quality and brand loyalty in the Pakistani fashion industry |
| Title Of Journal | Policy Research Journal |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2025-04-24 |
| Pages | 404-424 |
| Issue No | 4 |
| Volume No | 3 |
| DOI | https://doi.org/10.5281/zenodo.15276602 |
| Paper Status | Published |