| Journal Paper | Journal Paper Information |
|---|---|
| Name | Dr. Raja Mazhar Hameed |
| Co-Authors | Ghayoor Zafar1, Muhammed Kasheer2, Raja Mazhar Hameed*3, Irfan Ullah4, Waleed Azam Khan5, Rabeea Shakeel6, Haseeb Nisar7, Safa Niazi8 |
| Department | Management Sciences |
| Title OF Paper | Impact of deep-fake advertising disclosure on purchase intention with mediating roles of perceived reality, trust, perceived ethicality, and irritation |
| Title Of Journal | International Journal of Social Sciences Bulletin |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2025-04-23 |
| Pages | 578-603 |
| Issue No | 4 |
| Volume No | 3 |
| DOI | https://doi.org/10.5281/zenodo.15266445 |
| Paper Status | Published |