| Journal Paper | Journal Paper Information |
|---|---|
| Name | Dr. Raja Mazhar Hameed |
| Co-Authors | Rabeea Shakeel1 , Raja Mazhar Hameed *2 , Irfan Ullah 3 , Ghayoor Zafar 4 , Safa Niazi5 , Haseeb Nisar 6 , Waleed Azam Khan 7 |
| Department | Management Sciences |
| Title OF Paper | IMPACT OF CAUSE PROXIMITY AND CAUSE-BRANDCONGRUENCEON PURCHASE INTENTION: THE MEDIATING ROLE OF BRANDATTITUDE AND MODERATING EFFECT OF PERSONAL VALUESINPAKISTAN’S TELECOM INDUSTRY |
| Title Of Journal | Policy Research Journal |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2025-04-22 |
| Pages | 299-320 |
| Issue No | 4 |
| Volume No | 3 |
| DOI | https://doi.org/10.5281/zenodo.15259787 |
| Paper Status | Published |