| Journal Paper | Journal Paper Information |
|---|---|
| Name | Munaza Bibi |
| Co-Authors | Aisha Shaikh, Nosheen Fatima,Atif Nazeer Awan |
| Department | Business Studies |
| Title OF Paper | The Role of Artificial Intelligence in Personalizing Social Media Advertising: Benefits, Challenges, and Future Directions |
| Title Of Journal | International Journal of Trends and Innovations in Business Social Sciences |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2025-03-31 |
| Pages | 104-114 |
| Issue No | 1 |
| Volume No | 3 |
| DOI | https://journals.irapa.org/index.php/TIBS/article/view/1047/503 |
| Paper Status | Published |