| Journal Paper | Journal Paper Information |
|---|---|
| Name | Safeena Yaseen |
| Co-Authors | Dina Septiani, Ibtesam Mazahir |
| Department | Management Sciences |
| Title OF Paper | Integrated Framework of Attitude Formation and Attitude Change Theories: Contextualizing Educational Advertising and Media Literacy in Controversial Product Campaigns in South Asia |
| Title Of Journal | Media Education Mediaobrazovanie |
| Paper Type | ISI Index With Impact Factor |
| Impact Factor | |
| Start Date | 2025-03-12 |
| Pages | 153-167 |
| Issue No | 21 |
| Volume No | 1 |
| DOI | 10.13187/me.2025.1.153 |
| Paper Status | Published |