| Journal Paper | Journal Paper Information |
|---|---|
| Name | • Aftab, F. |
| Co-Authors | Khan, U. A. Lodhi, N. R. Mahmood, A. |
| Department | ORIC |
| Title OF Paper | ) Influence of product placement on consumer behavior: The mediating roles of consumer recognition with program celebrity and ethical perception towards product placement that leads to consumer purchase intention |
| Title Of Journal | Journal of Business Studies |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2016-09-01 |
| Pages | 168-184 |
| Issue No | 1 |
| Volume No | Vol 12 |
| DOI | http://ibt.edu.pk/qec/jbs/12.1/12.pdf |
| Paper Status | Published |