| Journal Paper | Journal Paper Information |
|---|---|
| Name | Nayyab Mufti Zohaib |
| Co-Authors | Muhammad Sajid, Qurtul ain & Rabia Abrar |
| Department | Management Sciences |
| Title OF Paper | Strategic, Tactical, internal green marketing orientation impact on sustainability performance -A mediation mechanism of stakeholders’ engagement |
| Title Of Journal | Journal of Applied Research and Multidisciplinary Studies |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2024-06-30 |
| Pages | 43-61 |
| Issue No | 1 |
| Volume No | 5 |
| DOI | https://journals.umt.edu.pk/index.php/jarms/issue/view/329 |
| Paper Status | Published |