| Journal Paper | Journal Paper Information |
|---|---|
| Name | Salman Ahmed Khan |
| Co-Authors | Asif Iqbal |
| Department | Management Sciences |
| Title OF Paper | The Digital Echo: The Influence of Digital Marketing Channels on Brand Awareness and Consumer Purchase Decisions |
| Title Of Journal | Research Journal for Societal Issues |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2024-09-13 |
| Pages | 134-155 |
| Issue No | 3 |
| Volume No | 6 |
| DOI | https://rjsi.org.pk/index.php/Research/article/view/274 |
| Paper Status | Published |