| Journal Paper | Journal Paper Information |
|---|---|
| Name | Ubedullah Amjad Ali |
| Co-Authors | Muhammad Faraz, Syed Muhammad Salman, Javed Ali Memon, Atif Aziz |
| Department | Business Studies |
| Title OF Paper | INTEGRATED PERSPECTIVE OF SOCIAL MEDIA INFLUENCER, BRAND ENGAGEMENT, CONSUMER TRUST AND BRAND LOYALTY: A MEDIATION-MODERATION APPROACH IN PAKISTANI CONTEXT |
| Title Of Journal | International Research Journal of Religious Studies |
| Paper Type | HEC Recognized Local |
| Impact Factor | N/A |
| Start Date | 2024-06-04 |
| Pages | 194-216 |
| Issue No | 1 |
| Volume No | 4 |
| DOI | https://irjrs.com/index.php/irjrs/article/view/101 |
| Paper Status | Published |