| Journal Paper | Journal Paper Information |
|---|---|
| Name | Hadiqa Riaz |
| Co-Authors | Saad Absar, Hasaan Ahmed |
| Department | Business Studies |
| Title OF Paper | Mapping the Effect of Message Value and Credibility on Customer Purchase Intention: The Mediating Role of Consumer Trust in Branded Content |
| Title Of Journal | Sustainable Business Management Review |
| Paper Type | International Peer Reviewed |
| Impact Factor | |
| Start Date | 2024-02-25 |
| Pages | 7-21 |
| Issue No | 1 |
| Volume No | 1 |
| DOI | https://www.journals.iarcd.org/index.php/SBMR/article/view/4 |
| Paper Status | Published |