| Journal Paper | Journal Paper Information |
|---|---|
| Name | Muhammad Kasheer |
| Co-Authors | Muhammad Saad ur Rehman, Khalid Hussain |
| Department | Business Studies |
| Title OF Paper | Antecedents and outcomes of customerbrand identification: a case of Pakistan Super League |
| Title Of Journal | Advances in Business and Commerce |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2023-07-31 |
| Pages | 1-15 |
| Issue No | 2 |
| Volume No | 1 |
| DOI | https://abc.su.edu.pk/article/22 |
| Paper Status | Published |