| Journal Paper | Journal Paper Information |
|---|---|
| Name | Liaqat Ali |
| Co-Authors | |
| Department | Management Sciences |
| Title OF Paper | Impact of Ambient Aroma on Consumer Impulse Buying Behaviour with Moderating Effect of Gender |
| Title Of Journal | International Journal of Trends and Innovations in Business & Social Sciences |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2024-03-31 |
| Pages | 26-37 |
| Issue No | 1 |
| Volume No | 2 |
| DOI | https://doi.org/10.48112/tibss.v2i1.702 |
| Paper Status | Published |