| Journal Paper | Journal Paper Information |
|---|---|
| Name | Shahrukh Zohaib |
| Co-Authors | Khalid Mehmood Iraqi & Atiya Jan Mohammad |
| Department | Maritime Research |
| Title OF Paper | Engaging Consumers in Social Media: From the Perspective of S-O-R |
| Title Of Journal | Journal of Mass Communication |
| Paper Type | HEC Recognized Local |
| Impact Factor | 0.0 |
| Start Date | 2019-10-30 |
| Pages | 1-32 |
| Issue No | 2 |
| Volume No | 17 |
| DOI | https://jmcd-uok.com/index.php/jmcd/article/view/78 |
| Paper Status | Published |