| Journal Paper | Journal Paper Information |
|---|---|
| Name | Asma Basit |
| Co-Authors | Mudasser Hamid, Farah Waheed, Shakeel Shahzad |
| Department | Business Studies |
| Title OF Paper | Influencer Marketing and Consumer Behavior During Pandemic Covid-19: A Scenario of Textile Industry of Pakistan |
| Title Of Journal | Journal of Business and Social Review in Emerging Economies |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2023-12-31 |
| Pages | 405-418 |
| Issue No | 4 |
| Volume No | 9 |
| DOI | https://doi.org/10.26710/jbsee.v9i4.2806 |
| Paper Status | Published |