| Journal Paper | Journal Paper Information |
|---|---|
| Name | Hadiqa Riaz |
| Co-Authors | Rameen Shahid. Hasaan Ahmed |
| Department | Business Studies |
| Title OF Paper | From Likes to Buys: Exploring the Impact of Social Media Influencer Marketing on Consumer Purchase Intentions Through Credibility |
| Title Of Journal | Trends and Innovations in Business Social Sciences |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2023-09-30 |
| Pages | 87-99 |
| Issue No | 3 |
| Volume No | 1 |
| DOI | https://journals.irapa.org/index.php/TIBS/article/view/644/308 |
| Paper Status | Published |