| Journal Paper | Journal Paper Information |
|---|---|
| Name | Ubedullah Amjad Ali |
| Co-Authors | Insiya Abbas |
| Department | Business Studies |
| Title OF Paper | Impact of Employer Branding, Social Media Marketing & EWOM on Consumer Online Purchase Intention with Mediation of Brand Trust |
| Title Of Journal | International Journal of Trends and Innovations in Business Social Sciences |
| Paper Type | HEC Recognized Local |
| Impact Factor | N/A |
| Start Date | 2023-09-30 |
| Pages | 100-110 |
| Issue No | 3 |
| Volume No | 1 |
| DOI | https://journals.irapa.org/index.php/TIBS/article/view/645/307 |
| Paper Status | Published |