| Journal Paper | Journal Paper Information |
|---|---|
| Name | Dr. Muhammad Usman Aleem |
| Co-Authors | Asif Iqbal, Syeda Quratulain and Sufiyan |
| Department | Business Studies |
| Title OF Paper | Investigating the Influence of Trust, Attractiveness, Perceived Expertise, and Perceived Credibility on Attitude Toward the Influencer: The Mediating Role of Attitude Toward the Influencer and Moderating Role and Perceived Risks |
| Title Of Journal | KASBIT Business Journal |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2023-10-19 |
| Pages | 41-60 |
| Issue No | 3 |
| Volume No | 16 |
| DOI | chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/http://kbj.kasbit.edu.pk/Vol16-3/Paper3.pdf |
| Paper Status | Published |